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Implementing Genuinely Sustainable Packaging In A Small Brand

Sustainable packaging is becoming a higher priority for both brands and consumers - more now than ever before.

McDonald’s announced its packaging will be 100% renewable and recycled by 2025. Millennials are pushing brands to be more socially and environmentally responsible. British marketplaces are being built around eliminating single-use plastics. It’s clear that the term ‘eco-friendly packaging’ is clearly more than a buzzword. In fact, implementing eco packaging in your brand’s operations is no longer an option – it’s a necessity.

What is sustainable packaging?

It’s simple to say that eco packaging is entirely about the environment. It also should take into consideration economic and social factors.

For example, plant-based packaging may seem like a viable option. But quite often that means clearing endangered rainforests to grow crops.

Eco packaging needs to consider the economic factor. It needs to be priced competitively over traditional oil-based/single-use packaging options.
So yes, the definitions can get a bit messy at times!

A fancy label that says ‘eco-friendly’ doesn’t mean that it’s sustainable. Similarly, labelling something as sustainable doesn’t mean that it’s ethical.

Implementing eco packaging in your brand’s operations is no longer an option - it’s a necessity.


In this article, you saw the current state of environmentally friendly packaging and how your small brand can start using it. You can now see how a brand can use eco-conscious packaging to build a better relationship with eco-minded customers.

With a global shift toward fighting climate change, the way we approach packaging is set to grow and change. Rather than being an alternative option, environmentally friendly packaging is only going to become more important

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